1. Why did you choose cb{d} for your shadow day?

I was searching for a graphic/web design place with a more urban feel, and cb{d} instantly caught my eye. I found the cb{d} Instagram account and instantly got a feel for the environment, which I was very drawn to — all of the cool tattoos, workplace cat, and down-to-earth feel had confirmed cb{d} to be the right spot.

2. What type(s) of creative and marketing work are you most interested in?

I’m mostly on the creative side of things! I am primarily interested in graphic design and web design, but I’m planning to dabble in some digital marketing and even web development.

3. What made you interested in creative and marketing as a potential career?

There’s so much opportunity within this industry, and I feel as though you’re never tied down to doing one thing. I found that I enjoy creating for a purpose or to convey a message and bring creativity and cohesion to certain — sometimes unexpected — projects. I also love the freelance aspect — having the option to work remotely, travel, or even choose clients really drew me to the field.

4. Did you learn anything about the industry or agency life that surprised you?

I have recently been in the mindset that I need to create everything from scratch. I thought I needed to use AfterEffects for all animation and that using Canva was taboo. The design team was quick to tell me not to overcomplicate things — to use (but not abuse) all the resources I have access to, even AI. I found that super surprising but also very helpful.

5. What was your favorite part of the day?

I loved getting insight into each area that I shadowed, but my favorite part was getting to know everyone on a personal level and learning where they came from, how they got into this industry, and what they wished they would have done differently. Everyone had a different story and ambitions, and they were excited to be where they are today.

I appreciated being able to visit on-site, sit down, and learn about each specific aspect of the design/marketing realm. Everyone was so laid-back and friendly that I instantly felt comfortable.