Logos & BrandingWhat to Expect During a Logo Design Project

June 26, 2020

Are you looking for a logo designer but are hesitant to hire an agency due to past bad experience? Maybe you just didn’t like any of the logo concepts that you paid for before. At Cassandra Bryan Design, we understand your potential hesitation and would like to share our logo design process in order to alleviate your concerns. For us, it is all about research and communication, which we have found to ensure a successful outcome!

The Logo Design Process

Average Time: 1-2 Weeks

Strategy Phase

The first step in a custom logo design process is to thoroughly understand your organization, your goals, your target market and their expectations as well as how your brand factors into all of it. We reach such understandings by reviewing information provided by you, having conversations and also performing an analysis of your competition.

Next, we develop a collection of “inspiration” logos to review with you. Talking through your organization’s likes and dislikes with supporting visuals is a great way to get a feel for your preferences.

Logo Design Process Wichita Sketches
MAX Aerostructures Branding Image 3
Average Time: 1-2 Weeks

Custom Logo Design Phase

After we believe we have a strong sense of colors, fonts and design styles your organization is drawn to, we get to work. This is the fun part for our creative team, designing various concepts over a one to two-week span. Our team then selects the top three or four concepts to present to your organization.

Normally, one of the logos is selected to move forward with, often with no revisions requested. If there are revisions, they are normally related to refining the color pallet.

Average Time: 1-2 Weeks

Execution Phase

After finalizing the selected logo, we typically develop a brand standards guide, which includes complementary typography and logo usage suggestions. We will provide the brand standards guide as well as a robust logo file package to your organization.

Many clients also request the design of other branding and marketing materials at this time, such as letterheads and envelopes, business cards, presentation folders, brochures or handouts, PowerPoint templates and social media graphics.

Logo Design Process Wichita3
Team Involved
Wichita Website Design Cassandra Bryan Small
Cassandra Bryan
Founder and Creative Director
Wichita Website Design Joseph Harrell Small
Joseph Harrell
Web/UI/UX & Logo Designer
Wichita Website Design Brier Mermis Small
Brier Mermis
Digital Designer / Print Manager
MAX Aero Testimonial 2

…They understood our team, exactly who we are, and it created a perfect synergy going forward…

“The moment we knew it was going to be a perfect fit was the meeting we had where we selected the logo we wanted to use for MAX. Getting to have Cassie and her team there from the beginning of MAX was critical to our success. Building that relationship led to an outstanding product. They understood our team, exactly who we are, and it created a perfect synergy going forward.”

Sean Purcell, MAX Aerostructures Vice President and General Manager
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