Choosing Article Topics | Cassandra Bryan Design

Website InsightsWhat Should I Blog About and How Often?

March 2, 2025

One of the best ways to drive more traffic to your website and benefit your search rankings is to publish monthly blog posts or articles. This content can focus on anything from service or keyword-related articles to company culture-oriented blog posts and will keep your site visitors returning. If you are struggling with deciding what content to focus on each month, we can help. Check out what our team at Cassandra Bryan Design recommends when it comes to choosing article topics!

How Often Should You Post?

In order to improve your site’s search engine relevance and build organic traffic, our team at Cassandra Bryan Design recommends creating an online posting schedule that includes publishing two articles each month. Each article you post to your online blog or newsroom will increase not only your optimization but also your brand awareness, so it is important to regularly produce high-quality content relevant to your site visitors. To help you and your staff prioritize article content, it is best to stick to a monthly posting schedule to ensure your website content stays fresh!

What Should You Write About?

You already know the benefits of blogging for your business; now comes the fun part—deciding what you should write about! When brainstorming article topics for your website, remember to choose engaging, quality topics that your visitors will be interested in to give them a reason to keep coming back. We always suggest focusing one monthly article on a specific keyword you are targeting or a service that your business offers, and the second article on company culture. This variety will give you a lot of freedom with your topics and provide you with an endless amount of future content. Check out some monthly topic ideas and inspiration articles below!

Service or Keyword-Focused

How-To Guides

Teaching your target audience “how to” do something can provide unlimited high-quality article content for your blog. Align your “how-to” guide with a service your business offers or a keyword you are targeting, and create a piece of compelling and informative content that readers can recreate at home!
View Sample Article
Educational

Perhaps the most obvious category for blog topics is an educational article. Educational articles are a great way to increase traffic to your website and attract new visitors interested in your area of expertise. Choose topics your audience will likely be interested in learning more about or areas unfamiliar to individuals outside of your company or business.
View Sample Article
Lifestyle

Inspire your readers with content that appeals to their personal interests or daily activities. Lifestyle blogs focus on different aspects of daily life, and should reflect the niche areas your audience is interested in such as cooking, fashion, design, and anything in between!
View Sample Article
Press Releases

To gain exposure, inform your site visitors about an event, or alert your clients about a new product launch, consider publishing press releases to communicate information clearly and concisely. Because press releases must adhere to a strict format, conduct additional research to ensure your online content is accurate and formatted correctly.
View Sample Article
Case Studies

Communicate real-life results from previous business partnerships, and detail the advantages of working with your company through a brief case study. This informative type of blog post shows your audience how your business can help solve their specific problem and address their needs.
View Sample Article

Company Culture

Employee Spotlights

Posting employee spotlights are a fun and easy way to drive traffic to your website and bring a personal element to your business. Not only will this optimized content bring new visitors to your site, but they will enjoy sticking around and learning more about your company culture!
View Sample Article
Community Involvement

If your company is dedicated to supporting local community organizations, consider writing about your community involvement and let your site visitors know which specific organizations you support. This is a great way to shed light on the causes your business is passionate about while creating compelling content for readers.
View Sample Article
Company Achievements

Don’t be afraid to brag about your accomplishments! Create content focused on your recent achievements or company recognition, and share it on social media to draw more traffic to your blog. Your clients will appreciate reading about your success and learning more about your business.
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Company Events

Company events are always a great topic for blog posts. This is a way to keep your site visitors up to date with everything going on in your business while promoting your hardworking team. Whether you wish to feature a company Christmas party or a recent team outing, there is no event too small to write about!
View Sample Article

Share Your Articles Online

Once you have written a blog post that you are proud of, it’s time to share it with your audience. Promote your articles on your company’s social media accounts, and link them in email newsletters if possible. For more information on promoting your content and creating a schedule for social media sharing, check out our other articles!

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When Should I Update My Website Cassandra Bryan Design 1

Website InsightsWhat Should I Blog About and How Often?

How Often Should You Post?

What Should You Write About?

Service or Keyword-Focused

How-To Guides

Educational

Lifestyle

Press Releases

Case Studies

Company Culture

Employee Spotlights

Community Involvement

Company Achievements

Company Events

Share Your Articles Online

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