Digital MarketingHow Do I Create an Email Signature?

September 18, 2018

Create Email Signature

In today’s age, a common tool for communication is email. Just think about how you likely start each work day: log in to your computer, grab a cup of coffee and check your email. Maybe that is not the exact order but email does hold a priority in most of our routines. If you have a company or work at a company that has not created an email signature for employee emails, maybe it is time.

There are a few different options for creating an email signature. All of these options have their own pros and cons, though.

DIY Option

Most platforms offer a way to create your own signature through the options/settings of the email platform you use.

On this website, you can generate a totally free email signature for a handful of platforms like Outlook, Gmail, Exchange Server and more. This website allows you to input your most basic information with the option of adding your logo and a graphic below the information. This option is great if you are on a budget because all the information can be put in manually. A downside would be that the signature design may not look as professional as if it were a custom created image.

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MAX Aero Email Signature EXAMPLE 01

Image Option

When provided all the content, a graphic designer or company like Cassandra Bryan Design can design a flat image for your email signature. This option provides the most creativity for a designer and is easy/affordable, but a flat image will not dynamically adjust for mobile views and cannot include clickable links.

Paid Generator Option

This option is similar to the free email signature but has a monthly cost. It, however, offers more templates and apps for your signature as well as a better organization for larger businesses. This is a great option if you still want flexibility and have a budget.

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What's Next?

Seeing all four options it is now time to do some research and make a choice. A few things to keep in mind before picking are:

  • How much content do I want/need in my signature?
  • What is my budget?
  • Do I want convenience for my user or a great looking design?