A new brand from our long-time client Leading Technology Composites, Inc. (LTC), THEATRE Protectives produces advanced ballistic protection for unpredictable environments. We were excited to help them introduce the next level of ballistic protection to the market.
For this project, we coordinated with outside teams on brand identity and a product configurator. The website build needed to integrate seamlessly with these elements, both aesthetically and functionally. For example, we built custom quote request forms that pull in the customers’ selections from the configurator, making the process uninterrupted and easy.
Though THEATRE Protectives is its own brand, there is some overlap with the parent company, LTC, in terms of customer base. The new website has a distinctive look, but incorporates layouts and structural elements from LTC to create user touchstones. In addition to the website, we designed coordinating collateral and a certification video to present a strong, cohesive brand for THEATRE’s launch.
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