As one of the leading boutique firms offering outsourced accounting and payroll, Profit Builders is the sweet spot for handling accounting and payroll needs. From their headquarters in Wichita, Kansas, they serve companies throughout the country of all sizes.
Profit Builders decided to partner with Cassandra Bryan Design to create a new Profit Builders logo and associated logo for ProWork, their online payroll processing system. Our rebranding process began with competitive and creative research, then the development of various Profit Builders logo design concepts. Once the final logo was selected, we finalized the brand colors. Next, our team created the associated ProWork logo that utilizes the same icon and typography with a different color palette. Finally, brand standards, print and digital collateral and design for promotional items were provided.
In addition to branding services, Profit Builders partnered with our team to create a new, fully responsive website that would replace the Profit Builders website as well as a secondary ProWork website. Project goals included representing the new branding, presenting their unique solutions, communicating the many benefits of choosing them, and supporting current clients.
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