NPC is a family-owned company with an international presence. Plastic products in homes, businesses and industries across the globe get their color from NPC concentrates, and they are trusted by some of the world’s most recognizable brands.
They came to us for a new website that would reflect their reputation and attract new customers.
Plastic colorants was a new industry for our team, so we started with a behind-the-scenes tour of their main plant. We learned they occupy a unique space in their field — large enough to meet the infrastructure needs of their clients, but small enough to adapt quickly, create new solutions, and get things done at speed. We crafted new marketing copy around their “whatever it takes” mentality.
The design is cool, high-tech, polished and fluid, with ambient color animations that add subtle movement and interest. We worked with one of our favorite local photographers for vivid product imagery that dazzles the eye.
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