LOGO DESIGN / WEBSITE DESIGN & DEVELOPMENT

McAlister

Who They Are

With roots dating back to 1933, McAlister is a large-scale fuel distributor and wholesaler headquartered in Wellington, Kansas. Their longevity speaks to the priority they place on customer satisfaction and their commitment to safety.

Visit the McAlister Website

Logo Design and Brand Development

Prior to working with cb{d}, McAlister did not have a consistent brand, and the company had used a variety of logos and colors over the years. Through working with our branding team, they now have a beautiful brand, including a new logo and established colors/fonts.

Custom Website Design & Development

Our team took the new McAlister brand and applied it to a custom website design that was then programmed by our development team. The new, fully responsive website is a powerful tool for recruiting new employees as well as ensuring safety through a robust employee portal that includes training videos and online quizzes.

Employee Portal

Training Videos and Quizzes

Online Application

Oilandfuel Website Design And Development Cassandrabryandesign 2

Project Scope

BRANDING
  • Competitive & Creative Research
  • Logo Design Concepts
  • Brand Standards Guidelines
  • Print & Digital Collateral
WEBSITE DESIGN & DEVELOPMENT
  • Content Management System
  • Employee Portal
  • Training Videos and Quizzes
  • Robust Career Section
  • Custom Website Design & Development
Team Involved
Cassandra Bryan
Cassandra Bryan Founder and Creative Director
Joseph Harrell
Joseph Harrell Graphic & Web Designer / Print Manager
Justine Hedge
Justine Hedge Digital Marketing Manager
Leah Osoba Smith
Leah Osoba Smith Content Manager
Levi Mabe
Levi Mabe Director of Development
Sarah Poinsett
Sarah Poinsett Senior Web Designer