Freemotion is a leading manufacturer of fitness equipment and technology. It is owned by ICON Health & Fitness, a global health and fitness company that also owns other well-known brands, such as iFit, NordicTrack and ProForm. Freemotion provides innovative fitness equipment for commercial and consumer clients.
Freemotion partnered with the Cassandra Bryan Design team to redesign their equipment- and iFit technology-based website. Project goals included improving the user experience across all screen sizes, as well as the ability to edit all website content in-house and easily grow the website due to their rapid product line expansion.
The strategic product database design allows Freemotion to quickly create new series landing pages, decreasing duplicate data entry and increasing the speed to market for new product lines.
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