Custom Fitness Machine Website Design And Development Cassandra Bryan Design

Global Web Design and DevelopmentFreemotion

Freemotion is a leading manufacturer of fitness equipment and technology. It is owned by ICON Health & Fitness, a global health and fitness company that also owns other well-known brands, such as iFit, NordicTrack and ProForm. Freemotion provides innovative fitness equipment for commercial and consumer clients.

Custom Website Design & Development

Freemotion partnered with the Cassandra Bryan Design team to redesign their equipment- and iFit technology-based website. Project goals included improving the user experience across all screen sizes, as well as the ability to edit all website content in-house and easily grow the website due to their rapid product line expansion.

The strategic product database design allows Freemotion to quickly create new series landing pages, decreasing duplicate data entry and increasing the speed to market for new product lines.

Visit Website
Dynamic Product Pages
Salesforce Integration
Bulk Machine Quote Request
Strategic User Experience Enhancements

Project Scope

Website Design and Development
  • Custom, Responsive Website Design
  • Custom WordPress Theme Development
  • Loading Animations
  • Video Integration
  • Content Management System (CMS)
  • Dynamic Landing Page Builder
  • Product Database
  • Salesforce Lead Form Integration
  • Product Search
  • Product Quote Builder
  • Website Traffic Analytics Integration
Team Involved
Cassandra Bryan
Cassandra Bryan
Founder and Creative Director
Levi Mabe
Levi Mabe
Director of Development
Sarah Poinsett
Sarah Poinsett
Senior Web/UI/UX Designer