Family-owned and founded on personal experience caring for aging loved ones, All Saints Home Care helps people enjoy assisted independence in the comfort of home. This local home care agency came to us for a new website that would meet the needs of its current clients and employees while attracting new ones.
“Welcoming yet professional” was our goal. We used All Saints’ existing brand colors but enlivened and elevated the design, opening up the typography and creating clear, strong contrasts against a soothing and sophisticated grey ground. This gives the site a contemporary look and makes it easy to read.
All Saints’ family-style approach sets them apart, so we worked with a local photographer to capture their office’s smiling faces and friendly atmosphere.
People searching for home care (for themselves or a loved one) often feel overwhelmed. We used a caring tone and straightforward, easy-to-understand language to make confusing topics more accessible. The design and copy work together to help users navigate to the next step.
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