101 Aviation helps customers worldwide maximize their aircraft’s reliability and income-earning potential with value-driven aftermarket solutions and decades of industry knowledge. While the company was founded in 2020, it is now taking larger steps to establish a digital footprint. We’re so happy they chose cb{d} for their branding and first website!
We collaborated with 101 Aviation to establish a brand identity, including a logo and core messaging. They wanted to make a move away from traditional aerospace blues, and the snazzy black-and-red color palette does that in a big way. The logo font incorporates slight Art Deco stylization — a subtle yet effective nod to the golden age of flight.
With the brand standards in place, our graphic design team created business cards, letterhead, social media graphics, print collateral and more.
Our web team ran with the ball, creating a sleek, sophisticated and thoroughly modern website to showcase 101 Aviation’s world-class expertise. The use of icons, accordions, callouts, and plenty of white space makes the technical information easy to take in at a glance. The website also features stunning photos by celebrated commercial aviation photographer Paul Bowen.
Writing a new website from scratch is in some ways more challenging than working with existing copy, but the “blank slate” is also an opportunity to start off right. We interviewed the passionate and knowledgeable 101 Aviation team to identify and shape a central value statement and benefits-forward messaging.
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