“The moment we knew it was going to be a perfect fit,” said MAX Aerostructures executive vice president and general manager, Sean Purcell, “Was the meeting we had where we selected the logo we wanted to use for MAX.”
MAX Aerostructures supplies the aircraft industry with parts from small to large, partnering from the beginning to manage the supply base. The company contacted cb{d} at its inception to establish the brand’s new identity and subsequently, create their website. We recently chatted with Sean about the cb{d} process.
“Getting to have Cassie and her team there from the beginning of MAX was critical to our success,” he says. “Building that relationship led to an outstanding product. They understood our team, exactly who we are, and it created a perfect synergy going forward.”
