Digital Marketing

Digital Marketing

It’s Time for a New Approach.

The days of only utilizing traditional advertising like newspapers and radio are over. To be competitive, your marketing efforts must be varied and nimble. Many small to large businesses are having great success utilizing digital marketing services. Why? Because digital marketing services can connect you directly with consumers who are online (who isn’t?), often generating higher conversion rates and saving you money in the process.

Video Content

Consumer web traffic is attributed to viewing video content

Multi-Device Use

Adults (18-49) use multiple devices at the same time

Millennials = Mobile Use

97% of millennials are mobile users

First Page Matters

75% of users never scroll past page one of search results

Our Digital Marketing Capabilities

Cassandra Bryan Design specializes in helping our clients get found online. Being found consistently and more effectively than your competition often requires a variety of strategies and ongoing fine-tuning. Let cb{d} help you get found and convert your leads into prospects!

cbd-Google-Partner-Logo

Digital Marketing Capabilities_cbdwichita

Capabilities

  • Strategic Digital Marketing Plans
  • Content Strategy and Copywriting
  • Content Marketing
  • Keyword Research/Analysis
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Email Marketing
  • Digital/Display Advertising
  • Photo and Video Shoot Creative Direction

“Our firm spent six years with another marketing service, but we were never able to get off the third page of Google. Now, thanks to the services of cb{d}, we regularly appear on the first page of the search engine.”

Christina Brown, Legal Assistant / Prochaska, Howell & Prochaska
Search Engine Marketing_cbdwichita

Search Engine Marketing

Search Engine Marketing (SEM)— specifically, Pay-Per-Click (PPC) ads— are the ads at the top of Google search results. Such digital ads are an effective way to be present for designated key terms in multiple markets. Many businesses want to offer their products/services all over the country, so launching an SEM campaign in those desired markets ensures their business is at the top of the page when potential customers are looking.

 

Display Retargeting_cbdwichita
Featured Digital Marketing Services

Display and Retargeting Marketing

Display and retargeting marketing is an effective way to visually appear to online consumers if you are looking to familiarize a broader audience with your brand. Retargeting is an effective way you can “target” prospects, in effect “following” potential customers and website visitors for up to 30 days, serving them specific display ads that might pique their interest.

Content Marketing_cbdwichita

Search Engine Optimization Content Generation

Consistency is key when it comes to Search Engine Optimization (SEO) content generation. We are big believers in nurturing your natural search rankings first. We’ll work with you to narrow down your goals and execute a plan to generate informative and  quality content that we can consistently publish to your site as well as circulate on all of your social outlets. All of these new pages on your site will create additional doors for potential customers to find you!

Social Media Marketing and Engagement

Social Media Marketing (SMM) and engagement enables you to be in front of potential consumers while they are browsing their various networks. However, social media platforms have turned ads into a seamless experience that are as unobtrusive as possible. This is why it’s vital to have engaging and unique content that can stand out among the rest of the noise in the newsfeed.

Social Media Digital Marketing_cbdwichita

Social Media Marketing and engagement continues to be the fastest growing marketing channel online. Here are some stats to consider:

  • Facebook has around 5 billion users
  • Twitter has around 320 million users
  • LinkedIn has around 380 million users
  • Instagram has around 400 million users
  • Pinterest has around 100 million users
  • Snapchat has around 200 million users

As of 2014, 74% of Americans were on social networking sites. Being present where your potential consumers spend their time is absolutely crucial to your overall digital strategy.

Frequently Asked Questions

Let’s be Honest

  • Do I need SEO?

    Definitely! We include SEO in every marketing plan for two main reasons: (1) Google lowers your cost per click (in PPC advertising) when the content on the landing page is optimized and most relevant to the ad. (2) Many people will skip over ads and click on your natural listing. If you are on the Search Engine Results Page (SERP) multiple times, customers will be more inclined to select your website rather than the competition.

  • What is digital marketing?

    Digital marketing is pretty much any form of online or web-based marketing. This includes, but is not limited to: Pay Per Click (PPC) advertising, display advertising, retargeting, email marketing campaigns, YouTube marketing, social media advertising… and so much more.

  • How often should I update my website?

    With a cb{d} digital marketing plan, we take care of any and all website updates! We develop one to two blog articles for your company each month, strategically written to help maintain or increase your search engine rankings. Each new page on your website is like a new door to your company, so creating new content consistently makes Google happy and helps customers find you!

  • Can I even afford digital marketing services?

    Honestly, a better question might be if you can afford not to do any digital marketing? Rest-assured that we do extensive research to suggest reasonable monthly budgets that will still help you stay competitive in the digital space. We will look for ways to scale back the proposed budget if needed. This might include reducing your location exposure or even even going after more broad keywords.

  • Does cb{d} provide photography, videography, 3D renderings and animations?

    For photography, videography, 3D renderings and animations, cb{d} partners with local professionals who have impressed the socks off us in their respective disciplines, and we provide the creative direction.

  • How do you decide if an organization is the right type of client for cb{d}?

    Our partnerships are built on trust. We want to work with clients who know their business and also respect that we know ours.

  • Are all your clients from Wichita?

    No. While we do have many clients from Wichita, Kansas, we have clients throughout the United States. Just like with our local clients, we make great use of technology to work together seamlessly, regardless of location.